In 2007, Nike SB had emerged as a successful skateboarding company by manipulating demand for the shoes(after failing 4 times to enter the skateboard market) by keeping numbers down and signing many well-known skateboarders.
2007 video- 'Nothing But The Truth'
Team Riders
- Brian Anderson
- Paul Rodriguez Jr
- Reese Forbes
- Stefan Janoski
- Omar Salazar
- Lewis Marnell
- Daniel Shimizu
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